Just watched this six-minute TED Talks speech on the redesign of Russian newspapers – to go from blah to being awarded the WORLD’s best newspaper with just a few years! Designer Jacek Utko calmly talks us through his inspiration, vision, strategy and accomplishments – and blithly says “I’m not going to tell you about teamwork or cooperation. My approach is very egotistic. I wanted my artistic statement, my interpretation of reality. I wanted to make posters, not newspapers.”
He provided the vision, the leadership, the direction – wanting to make posters and not boring newspapers. And then everything that comes out of his mouth is about the team – ” We were experimenting with type, with illustrations, with photos. And we had fun.”
Question: Does your team have a vision? A direction? Can you all point to it? Explain it in a sentence or two?