In an increasingly commoditized world, many companies and professional services are struggling with differentiating their products and showing relevancy in a crowded marketplace. Bill Cates, in his book “Radical Relevance: Sharpen Your Marketing Message, Cut Through the Noise and Win More Ideal Clients,” provides a very thoughtful and practical guide to doing just that. Continue reading “Sharpen Your Marketing Message, Cut Through the Noise and Win More Ideal Clients” »

After five New York Times bestsellers and six years, Malcolm Gladwell published his latest book “Talking to Strangers: What We Should Know About the People We Don’t Know.”  Since I am constantly talking with, meeting, and facilitating “strangers,” I was intrigued with this book that balances his theory with stories in typical Gladwell manner. Continue reading “Book Review on Malcolm Gladwell’s “Talking to Strangers”” »