A few weeks ago, I was boarding a US Airways flight and was warmly greeted by Jay, the flight attendant.  That’s no big deal, really, because most flight attendants are very nice to those of us who have status, board … Continue reading

This week I had the pleasure of hosting my friend W Mitchell in P.E.I., where he gave a number of talks to the public and to schools. Many of those who had the opportunity to hear him expressed how he … Continue reading

This isn’t about me. It’s about YOU. It starts with YOU. It ends with YOU. Intrigued yet? Branding expert and leading authority on the science of fascination, Sally Hogshead, is launching her new book How the World Sees You on July 1. … Continue reading

The internal report on GM’s decade-long failure to recall cars with a deadly safety hazard ascribes the appalling incompetency to “the GM nod”.  The report describes the GM nod to be “when everyone nods in agreement to a proposed plan … Continue reading