Extraordinary Team Blog

Clinton vs. Obama: More We than Me

Posted by Kristin Arnold on February 21, 2008

Check out the debate between Obama and Hillary and the pronoun “I”.

My dear friend, , author of Branded Customer Service, has a unique insight: Janelle noticed that Barack rarely uses the word. “I”. She says, “Hillary uses it all the time. It’s subtle and impact that it has on the audience, namely me, is that I feel invited in by Barack. Even the thank yous from Hillary were about “me” helping her. From Barack, the thank yous were about “me” helping a much larger idea. Barack feels as if he is talking with you; Hillary feels as if she is talking at you.”

Question: What language do you use to include people?