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Focus Groups

Learn About What Your Audience Wants and Needs

Your customers are marketing enigmas. You can’t assume you know what they need, what they want – or even what they will buy. To complicate matters, people have access to vast sources of free information – most of it is fact and some is fiction.

So how do you make sure you’re not wasting your valuable time? Keep your finger on the pulse of what your audience sees – trends, beliefs, assumptions, opinions, outcomes, functions and features.

One way to check in with the customer or other key stakeholders is through focus groups. We get crystal clear on what you would like to achieve and design a process that will work for you and the focus group participants. We facilitate the focus groups and then give you a consolidate report with outcomes and findings.

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Kristin’s Process

There are no one-size-fits-all meeting plans here. Kristin uses a 4-step process to create and facilitate meetings that are customized to your outcomes, company culture, and the players involved.

1. Get Ready

Kristin talks with the meeting sponsor and gets crystal clear on the objectives. She’ll help you turn your general ideas into targeted deliverables.

2. Design the Meeting

In designing a meeting, Kristin’s goal is to truly “step into the shoes” of the people involved. She goes to great lengths to understand your company’s issues, culture, and unique challenges.

Before the meeting even begins, Kristin solicits the ideas of meeting attendees to discover areas of agreement—and where they don’t agree. She deploys a variety of tools and techniques to gather data, including attendee interviews and Web-based surveys.

The result? A meeting uniquely tailored to your group, that engages participants and gets your goals accomplished.

3. Facilitate the Meeting

Kristin guides the conversation and keep things high-energy and on track. During the meeting, she captures action steps as they arise. At the end, she confirms any agreed-upon action items that need to be done, and who is accountable for them.

4. Follow Up

Your meeting is only as good as the actions that come from it. Kristin ensures there’s a structure in place so you can maintain momentum. She’ll evaluate the session with you to create next steps.

Client’s Rave…

I highly recommend Kristin Arnold as a facilitator… She’s a true professional. She knows what she’s doing. And she focuses on results – not just process.

Bill Cates

Bill Cates, President, Referral Coach International

I was very happy with our results and your performance. You really add a lot of value to the process and your professionalism made a huge difference.

Karen Freidt

Karen L. Freidt, Lead, Navigation Center for Creativity, Innovation & Collaboration, National Aeronautics and Space Administration

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To find out more about how we can help your focus groups provide you with insight and valuable information to help you make better decisions, contact Kristin today!